Dsmmadvantage.com
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dsmmadvantage.com/
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- A new study performed by Microsoft’s Atlas Institute shows that many companies engaged in online marketing are not giving credit where it is due. This study included 17 million online conversions from the campaigns of 250 advertisers across thousands of sites over 90 days. The results of this study show that the average converter, one who performs the desired action of the marketer, was exposed to 18.5 of the marketer’s ads within 90 days of the campaigns. In addition, the study showed that half of the ad exposures occurred within 7 to 60 days before the conversions took place.
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