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| − | ''This article is a work in progress and has not yet been published in the [[Learn]] section here on [[AboutUs.org]]. For any feedback on this article, email Kristina@AboutUs.org.''{{ArticleTemplate2
| + | {{ArticleTemplate2 |
| | | Writer = KristinaWeis | | | Writer = KristinaWeis |
| | | Name = Kristina Weis | | | Name = Kristina Weis |
| | | Header = 7%20Simple%20Facebook%20Page%20Tricks | | | Header = 7%20Simple%20Facebook%20Page%20Tricks |
| | | Subhead = Easy options you may not have known about | | | Subhead = Easy options you may not have known about |
| − | | Bitly = http://bit.ly/NotSure | + | | Bitly = http://www.aboutus.com/6-simple-facebook-page-tricks/ |
| | | Date = December 28, 2010 | | | Date = December 28, 2010 |
| | }} | | }} |
| | + | ''For instructions on getting your company profile started on Facebook,<br />see [[Learn/Getting_Started_With_Facebook_For_Your_Business|Getting Started With Facebook For Your Business]].'' |
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| − | ''For instructions on getting your company profile started on Facebook, see [[Learn/Getting_Started_With_Facebook_For_Your_Business|Getting Started With Facebook For Your Business]].'' | + | ==Easy options you may not have known about== |
| | + | ---- |
| | + | Even if you're using your website to attract more business, you can do a lot for your company with [[Facebook.com|Facebook]]. Here are seven easy things you can do to make your presence on Facebook more effective. |
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| − | ==#1 Target Your Posts to the Right People==
| + | #Target Your Posts to the Right People |
| − | [[Image:CustomizeFacebookFans.png|right]]
| + | #Create a Custom URL for your Facebook Page |
| − | Customize whether a post goes to all your fans, or only to people in certain countries, cities, or that speak a certain language.
| + | #Get Into Your Fans' "Top News" |
| | + | #Link to the Facebook page for your business in your personal updates |
| | + | # Look at Your Insights & Learn About Your Fans |
| | + | #Post at the Best Time |
| | + | ''[http://www.aboutus.com/6-simple-facebook-page-tricks/ ... read more]'' |
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| − | When you're offering free shipping, wouldn't it be nice to only show a post to people in the same country as your business? If you have an international customer base, you could send the same message in the best language for each audience.
| + | <big>''Note: This article has been moved to our new blog at [http://www.aboutus.com/6-simple-facebook-page-tricks/ www.AboutUs.com/6-simple-facebook-page-tricks/].''</big> |
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| − | Before posting a status, click the lock icon near the "Share" button and select "Customize".
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| − | | |
| − | ==#2 Get Another Link to Your Website==
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| − | [[Image:FacebookBoxLink2.png|right]] | |
| − | Aside from the full links you can include in the "Info" tab of your business' page, you can also place another link in the info box below your image or logo. Just include <nowiki>http://</nowiki> or www. along with your website and it will become a simple link that people can click. See our example to the right.
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| − | | |
| − | ==#3 Create a Custom URL for your Facebook Page==
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| − | The default URL for your business' Facebook page will look something like this: <nowiki>http://www.facebook.com/pages/Name-Of-Your-Facebook-Page/123456789</nowiki>. Not the easiest URL for you or your customers to remember.
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| − | Fortunately, you can set a username for your page by going to [http://www.facebook.com/username/ Facebook.com/username], which will translate to a vanity URL like <nowiki>http://www.facebook.com/The-Username-You-Choose</nowiki>. For example, our custom Facebook URL is [http://facebook.com/AboutUs.org Facebook.com/AboutUs.org].
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| − | | |
| − | ==#4 Get Into Your Fans' "Top News"==
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| − | The default view on a person's Facebook news feed is to see statuses and posts that Facebook deems "Top News". People on Facebook often switch to the setting "Most Recent", which provides a stream of all statuses and stories from their friends, but you'll want to be seen by more people, right?
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| − | A big part of how Facebook determines what posts show up in a person's "Top News" is determined by the number of people that have liked and commented on these posts.
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| − | | |
| − | What does this mean for you? Write compelling statuses that your fans will want to engage with. Ask your staff to "like" your company's Facebook statuses and make comments appropriately.
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| − | | |
| − | ==#5 Link to your business' page when you mention it personally==
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| − | When posting a status on your personal Facebook account to your friends, link to your business' page when you mention it.
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| − | | |
| − | [[Image:LinkingToPageInStatus.png|right]]
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| − | While typing your status, type an @ symbol followed immediately by the first few letters of the Facebook page you want to link to and it should show up as an option. That will make the name of your page/business a link to its page. This can help more of your personal friends connect with your business' page, or at least have a link to learn more about it. (Note: You will only be able to link to Facebook pages that you and your friends "like".)
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| − | | |
| − | ==#6 Look at Your Insights & Learn About Your Fans==
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| − | [[Image:ViewFacebookInsights.png|150px|right]]
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| − | Facebook provides free stats about the activity on your page and the people connected to it. You can learn the demographics (like age and gender) of your fans, see which of your posts received the most feedback. To access your page's insights, look for the Insights box on the left and click "See All".
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| − | | |
| − | [[Image:FacebookInsightsRightThere2.png|right|250px]]
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| − | Facebook recently added some insight data for admins right in the posts themselves. See image at right.
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| − | | |
| − | You can use this data to learn more about your customers, what they like, and how you can better improve your social media marketing, and perhaps even your products or services.
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| − | | |
| − | ==#7 Post at the Best Time==
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| − | According to a [http://www.clickz.com/clickz/news/1734404/facebook-study-post-a-coupon-in-the-morning Facebook study], posts before noon get the best engagement from fans and Friday is the best day to post, while the weekend is the worst.
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| − | Think about your particular business. Are your customers more likely to check out your website content on a weekend at home, or in the office during the week? In what time zone are the majority of your fans located? (You can look at the Insights mentioned in #6 to learn this.)
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| − | Another thing to keep in mind is whether someone on your team will be available after you post to answer any follow-up comments on Facebook, to answer the phones, etc.
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| − | ''For more info on [[Learn/Getting_Started_With_Facebook_For_Your_Business|using Facebook for your business]] and what to say, see our [[Learn/Getting_Started_With_Facebook_For_Your_Business|first article about Facebook]].'' | |
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| | | AuthorWebsite = AboutUs.org | | | AuthorWebsite = AboutUs.org |
| | | ShortBio = Kristina is a community manager for [[AboutUs.org]] who talks with a lot of website owners who are trying to promote their business online. <small>Have a question? [[Kristina Weis#Contact_Kristina|Contact me]].</small> | | | ShortBio = Kristina is a community manager for [[AboutUs.org]] who talks with a lot of website owners who are trying to promote their business online. <small>Have a question? [[Kristina Weis#Contact_Kristina|Contact me]].</small> |
| | + | {{Twitter|KristinaWeis}} |
| | }} | | }} |
| | __NOTOC__ | | __NOTOC__ |
Even if you're using your website to attract more business, you can do a lot for your company with Facebook. Here are seven easy things you can do to make your presence on Facebook more effective.
