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| | | Header = 7%20Simple%20Facebook%20Page%20Tricks | | | Header = 7%20Simple%20Facebook%20Page%20Tricks |
| | | Subhead = Easy options you may not have known about | | | Subhead = Easy options you may not have known about |
| − | | Bitly = http://bit.ly/EZFacebookTricks | + | | Bitly = http://www.aboutus.com/6-simple-facebook-page-tricks/ |
| | | Date = December 28, 2010 | | | Date = December 28, 2010 |
| | }} | | }} |
| | + | ''For instructions on getting your company profile started on Facebook,<br />see [[Learn/Getting_Started_With_Facebook_For_Your_Business|Getting Started With Facebook For Your Business]].'' |
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| − | ''For instructions on getting your company profile started on Facebook, see [[Learn/Getting_Started_With_Facebook_For_Your_Business|Getting Started With Facebook For Your Business]].''
| + | ==Easy options you may not have known about== |
| − | | + | ---- |
| − | Even if you're using your website to [[Website Visibility Report|attract more business]], you can do a lot for your company with [[Facebook.com|Facebook]]. Here are seven easy things you can do to make your presence on Facebook more effective. | + | Even if you're using your website to attract more business, you can do a lot for your company with [[Facebook.com|Facebook]]. Here are seven easy things you can do to make your presence on Facebook more effective. |
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| − | ==#1 Target Your Posts to the Right People==
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| − | [[Image:CustomizeFacebookFans.png|right]]
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| − | Customize whether a post goes to all your fans, or only to people in certain countries or cities, or just to people who speak a specific language. If you have an international customer base, you could send the same message in the best language for each audience.
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| − | When you're offering free shipping, wouldn't it be nice to show a post only to people in the same region where you're located?
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| − | | |
| − | Before posting a status update, click the lock icon near the "Share" button and select "Customize".
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| − | | |
| − | ==#2 Create a Custom URL for your Facebook Page==
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| − | The default [[Glossary/URL|URL]] for your business' Facebook page will look something like this: <nowiki>http://www.facebook.com/pages/Name-Of-Your-Facebook-Page/123456789</nowiki>. Not the easiest URL for you or your customers to remember.
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| − | Fortunately, you can get a vanity URL like <nowiki>'''http://www.facebook.com/The-Username-You-Choose'''</nowiki> by going to [http://www.facebook.com/username/ Facebook/username] and choosing a custom user name for your page. For example, our custom Facebook URL is [http://facebook.com/AboutUs.org Facebook.com/AboutUs.org]. That tells people right away what our domain name is, so people can easily find our site.
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| − | | |
| − | ==#3 Get Into Your Fans' "Top News"==
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| − | The default view on a person's Facebook news feed shows status updates and posts that Facebook deems "Top News." Sometimes people switch to the setting "Most Recent," which provides a stream of '''all''' status updates and stories from their friends. If you're in Top News, your updates will be easier to see, and they'll probably be seen by more people.
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| − | The posts that show up in "Top News" have received more "likes" and comments than others. If you write compelling status updates that your fans want to engage with, you'll get more likes and comments. You can also ask your staff and friends to like your company's Facebook status updates, and make appropriate comments.
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| − | | |
| − | Search engines pay attention to status updates and comments, so having more of both - so long as they are relevant and not spammy - can help your company name rise higher in search results.
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| − | | |
| − | ==#4 Link to the Facebook page for your business in your personal updates==
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| − | If you post a status update on your personal Facebook account that mentions your company, link to your company's Facebook page. This can help more of your personal friends connect with your company's page. They're your friends - if you send them there, they'll probably "like" it. And that can help your company's Web presence.
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| − | [[Image:LinkingToPageInStatus.png|right]]
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| − | Here's how to make that link: While typing your status update, type the @ symbol followed immediately by the first few letters of the Facebook page you want to link to. The page should show up as an option. Choose it, and then the name of your page or business will appear as a link to your company's Facebook page. '''Note''': You will be able to link in this way only to Facebook pages that you've "liked."
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| − | | |
| − | ==#5 Look at Your Insights & Learn About Your Fans==
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| − | [[Image:ViewFacebookInsights.png|150px|right]]
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| − | Facebook provides free statistics about the activity on your page and the people connected to it. You can learn the demographics (like age and gender) of your fans, and see which of your posts received the most feedback. To access your page's insights, look for the Insights box on the left and click "See All".
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| − | | |
| − | [[Image:FacebookInsightsRightThere2.png|right|250px]]
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| − | Facebook recently added some insight data for admins right in the posts themselves. See image at right.
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| − | | |
| − | You can use this data to learn more about your customers, what they like, and how you can [[Website Visibility Report|improve your social media marketing]]. You might even be able to use this information to improve your products or services.
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| | | | |
| − | ==#6 Post at the Best Time==
| + | #Target Your Posts to the Right People |
| − | According to a [http://www.clickz.com/clickz/news/1734404/facebook-study-post-a-coupon-in-the-morning Facebook study], posts before noon get the best engagement from fans and Friday is the best day to post. Weekend days are the worst days for business pages to post.
| + | #Create a Custom URL for your Facebook Page |
| | + | #Get Into Your Fans' "Top News" |
| | + | #Link to the Facebook page for your business in your personal updates |
| | + | # Look at Your Insights & Learn About Your Fans |
| | + | #Post at the Best Time |
| | + | ''[http://www.aboutus.com/6-simple-facebook-page-tricks/ ... read more]'' |
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| − | Think about your particular business. Are your customers more likely to check out your website content during the weekend, from home, or during their work week, from the office? In which time zone are the majority of your fans located? (You can look at the Insights mentioned in #6 to learn this.) Schedule your posts accordingly.
| + | <big>''Note: This article has been moved to our new blog at [http://www.aboutus.com/6-simple-facebook-page-tricks/ www.AboutUs.com/6-simple-facebook-page-tricks/].''</big> |
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| − | Another thing to keep in mind: Will anyone on your customer service team be available right after you post to answer comments on Facebook, answer the phones and respond to emails? You don't want people to have to wait 12, 24 or 48 hours to hear back from you.
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| − |
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| − | ==<strike>#7 Get Another Link to Your Website</strike>==
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| − | [[Image:FacebookBoxLink2.png|right]]
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| − | <strike>Aside from the full links you can include in the "Info" tab of your business' page, you can also place a link in the info box below your image or logo. Just include <nowiki>http://</nowiki> or www. along with your website's name, and it will become a simple link that people can click. See our example to the right.</strike>
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| − | When Facebook rolled out its new page design for Fan/business pages in March 2011, this feature was removed and no longer works.
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| − | ''For more information on [[Learn/Getting_Started_With_Facebook_For_Your_Business|using Facebook for your business]] and what to say, see our [[Learn/Getting_Started_With_Facebook_For_Your_Business|first article about Facebook]].''
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| − | ----
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| − | '''''Check out how your home page looks to search engines and people with the free [[Website-Visibility-Report|Home Page Analysis]]. Want a deeper look at all your site's pages? Try an [http://www.aboutus.org/site-report/buy AboutUs Site Report].
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| | {{LearnBottomBio | | {{LearnBottomBio |
| | | Writer = KristinaWeis | | | Writer = KristinaWeis |
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| | | AuthorWebsite = AboutUs.org | | | AuthorWebsite = AboutUs.org |
| | | ShortBio = Kristina is a community manager for [[AboutUs.org]] who talks with a lot of website owners who are trying to promote their business online. <small>Have a question? [[Kristina Weis#Contact_Kristina|Contact me]].</small> | | | ShortBio = Kristina is a community manager for [[AboutUs.org]] who talks with a lot of website owners who are trying to promote their business online. <small>Have a question? [[Kristina Weis#Contact_Kristina|Contact me]].</small> |
| | + | {{Twitter|KristinaWeis}} |
| | }} | | }} |
| | __NOTOC__ | | __NOTOC__ |
Even if you're using your website to attract more business, you can do a lot for your company with Facebook. Here are seven easy things you can do to make your presence on Facebook more effective.
