MyBuys.com accelerates sales for famous brands online.

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MyBuys Relevance Driven Marketing - RSS Marketing for Retail

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Mr. Cell brings deep experience in retail, advertising and consumer products. Prior to MyBuys, he held senior management positions at The Kellogg Company and its former subsidiary, Lender's Bagels, Blue Martini Software, AdSpace Networks and Deloitte and Touche. Mr. Cell was most recently CEO of AdSpace Networks which he led through rapid growth and strategic restructuring to focus the company on becoming a mall advertising network while also growing, and subsequently, divesting its CoolSign video merchandising enterprise business. Previously, Mr. Cell led Blue Martini Software, a next-generation e-commerce software company. As COO, the market capitalization tripled, license revenue doubled, and net results increased by $40M. Prior to his work with Blue Martini, Mr. Cell served as the Vice President of Corporate Development for Kellogg Company and as General Manager for its Lender's Bagel Division. In addition to leading Kellogg's external growth and acquisitions, he led the turnaround of the Lender's Bagel Division, tripled its value, and divested the unit for nearly $300M. Preceding his tenure with the Kellogg Company, Mr. Cell was Managing Director and co-founder of Deloitte and Touche LLP’s Midwest Corporate Finance practice where he was responsible for advising the region’s clients on acquisitions and joint ventures. Mr. Cell has a MBA with High Distinction and a BSE, both from the University of Michigan.
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