Selzer & Company, Inc.: The Science and Art of Public Opinion Research
Description
excerpt from site's contentNaturally quality public opinion research is scientific It is precisely measured accurately tabulated and meticulously reported That's where many research companies stop They ask the questions and give their clients the numbers Period That's not enough You need insights and ideas you can use That's where the art comes...
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Categories:
- AboutUs AutoGen
- Public opinion research
- Newspaper research
- Newspaper researcher
- Market research
- Market researcher
- Research consultant
- Primary research
- Focus groups
- Surveys
- Interviewing
- Strategic research
- Audience research
- Strategic planning research
- Political research
- Branding research
- Image research
- Executive interviewing
- Exectutive interviews
- Customer service research
- Gender climate research
- Gender climate studies
- Balanced scorecard research
- Balanced scorecard measurement
- Des Moines
- Iowa
- J. Ann Selzer
- Ann Selzer