The author of Sherlock Holmes, said "It is a capital mistake to theorize before one has data." Analytics is a window into what's happening on your website. It can help you to learn where you stand, notice problems and make informed decisions to improve your website's user experience and sales goals.

Track Your Marketing in Google Analytics
If you have access to the code on your website and are comfortable with basic HTML, getting started with Google Analytics is relatively easy. What's less easy is getting used to the sheer mass of data in Google Analytics. What should you be looking at, and how do you move from data collection to actions that will improve your business? read the full article

Keep Track of Inbound Links
Getting inbound links to your website from good, reputable sites can help your site appear higher in search results, and get you more visitors. Make sure you monitor links to your site so you can make sure they're increasing, and coming from the right places. read the full article

Crash Course in Google Analytics
Google Analytics is a free web analytics tool that gives you data on your website's traffic. You can use Google Analytics to see how many visitors come to your site every day, how long people stay on your site, where visitors are coming from, and much more.

As you make changes to your site, you can also track how these numbers change. That information can help you decide how to improve your site. read the full article

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