Even if you're located in the mall or on the busiest downtown corner, you've got to market your local business to keep the customers coming. AboutUs authors offer you advice and tips on how to use the web to promote your local business to new customers in your city, region or neighborhood.

Use Local Listings to Rank Higher in Mobile Search
People like fast and easy information on something they're planning to buy, from snacks to snowboard boots. If you own a business dependent on local traffic, you’ll want to be right there on people’s phone screens when they’re searching for what you sell. Here's how to get there. read the full article

Mobile Search: What Every Local Business Needs To Know
Searches done on mobile phones are quickly outpacing search on desktop computers. If you're a local business, you'll want to know what to consider when you create a mobile version of your website. We outline the high points here. read the full article

Local Advertising Is Simple with Google Boost
Today, 97 percent of people do Web research before they leave the house to make a purchase. If you're a local merchant, you'll want to show up when people start searching. Google Boost, a new program for local businesses, can help you stand out from the crowd and win new business. read the full article

Reviews Can Help You Rank
If you're running a business that depends on local traffic, you probably know that good reviews can bring more customers through the door. But did you know that getting reviews - and not necessarily just good ones - can help your business rank better in search results? read the full article

35 Local Link Opportunities
By building more local links - that is, getting links from websites for businesses in your area - you can get a rich set of links that can help your site rise higher in search results. read the full article

Make Groupon Work for You
Groupon offers one discount per day at a local business in each of dozens of cities around the world. It's popular, and growing rapidly. The number of people buying Groupons is increasing fast, and businesses are lining up to be featured as a Deal of the Day. read the full article

Boost Your Business on Foursquare and the Rest
People who use location-based networks like Brightkite, Foursquare, Gowalla, Loopt and MyTown are telling their friends not only what they’re doing right now, but where they’re doing it: at the local sandwich shop, car wash or rock-climbing gym. read the full article

Google Instant Changes Local Search SEO
Once again, Google has moved the proverbial goal post by announcing its newest search engine feature, Google Instant. And website owners will need to get very savvy with their search engine optimization if they want to score. What is It? Google Instant displays search results as you type, in real time, making searches more interactive and immediate. As you type, Google Instant updates search results, instantly. read the full article

Boost Conversions and SEO with Contact Info
Putting your contact information out there and freely offering customer service can feel unimportant -- or downright scary. But I'm here to suggest that making contact information available can improve your sales, conversions and search engine rankings. read the full article

Make Sure Your Business Appears in Google Maps
With more and more people using search engines and smart phones to spontaneously pick a nearby business - be it an Italian restaurant, a plumber, or your business - it's important for your local business to show up in Google Maps.

I do this all the time. It's so easy to click "Maps" on my iPhone, search for what I want, and get red pushpins indicating nearby places that match my search. I just click one of the pushpins to get crucial information that can seal the deal: phone number, website, and street address. When I'm on the go, it's great that Google Maps lets me get directions to the business, or give them a call. read the full article

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