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Cyber Dialogue found that online coupon downloaders are more likely to do a host of online shopping and shopping-related activities compared to their general internet user countrerparts. For example, 68% of couponers clicked on web banners compared to 49% of regular users.
According to the latest iCustomer Observer, as of March 2001, 55% of online shoppers prefer e-Coupons. Only 29% prefer newspaper coupons and just 16% prefer receiving coupons through the mail.
"`In May, about 11.3 million people went to a coupon site. That's about 12.7 percent of the online population. Obviously, coupons are popular online.
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