Redesign HomePage
What (summary)
- Welcome message
- Explanation of who we are
- Calls to action
Why this is important
- Problems: When inviting, or wanting to invite, someone to AboutUs, difficulties arise in quickly explaining What and Why we exist.
- We lack a "motto," a quick statement
- The quick statement should attract more people who we'd want in our community
- The reason we want to attract people is that our existence as an organization depends upon growth.
- Once we've attracted someone, we want that person to engage, and need to know how to engage...
- rather than spending time explaining who we are, we'd like to be helping people, and orgs, accomplish their collaborative work.
Suggestion box button. What action do you want? Do you know what action you want the people behind this site to take? What evidence do you have that this action is good for both you and them. You've got to be logged.
99.9% should get X from our frontpage right now ... what is X?
- We want them to click on links, or enter a search term and profit from the experience
- HotOrNot type browse of great pages on AboutUs (Fun, Interesting)
- Information about them or things related to them (Vanity)
- How to get the response they want from some other organization (how to communicate/leave feedback/connect)
- Relationship between sites
- Information about sites
- Better access that
99.9% should get X from our frontpage right now ... what is X?
Explanation ... think they are at the site of the company (domain X) ... creates work for us Initial animosity because they feel like we are misleading ... stealing links ... google juice To better present our weblogs ... to better make use of that space
Three areas of calls to action
Define our purpose
Current page is too busy for new visitors ... doesn't offer any clear communication of what we are or who we are
