Ryanair was Europe’s original low fares airline and is still Europe’s largest low fares carrier. In the current year Ryanair will carry over 35m. passengers on 344 low fare routes across 22 European countries. We have 16 European bases and a fleet of over 100 brand new Boeing 737-800 aircraft, with firm orders for a further 125 new aircraft, which will be delivered over the next seven years. These additional aircraft will allow Ryanair to double in size to over 70m. passengers p.a. by 2012. Ryanair currently employs a team of 2,700 people, comprising over 25 different nationalities.
Ryanair is set up by the Ryan family with a share capital of just £1, and a staff of 25. We launch our first route in July with daily flights on a 15-seater Bandeirante aircraft, operating daily from Waterford in the southeast of Ireland to London Gatwick. Ryanair’s first cabin crew recruits must be less than 5ft. 2ins. tall in order to be able to operate in the tiny cabin of the aircraft!!
Ryanair obtains permission from the regulatory authorities to challenge the British Airways and Aer Lingus’ high fare duopoly on the Dublin-London route. Services are launched with two (46-seater) turbo prop BAE748 aircraft. The first flights operate in May from Dublin to London Luton. The launch fare of £99 return is less than half the price of the BA/Aer Lingus lowest return fare of £209. Both British Airways and Aer Lingus slash their high prices in response to Ryanair’s. Ryanair starts the first fare war in Europe. With two routes in operation, Ryanair carries 82,000 passengers in its first full year in operation.
- Ryanair HQ,
- Dublin Airport, Dublin, Ireland
Ireland 0818 30 30 30 / 01 2497791 National rate
Great Britain 0871 246 0000 10p per minute
Germany 0900 116 0500 - Festnetzpreis 62c per minute mobile charges vary
Austria 0900 210 240 61c per minute
France 0892 232 375 34c per minute
Belgium 0902 88 007 - French speaking 74c per minute
Belgium 0902 88 009 - Dutch speaking 74c per minute
The Netherlands 0900 20 22 184 45c per minute
Italy 899 67 89 10 - Per sbloccare clicca qui 80c per minute
Spain 807 220 999 - English speaking 67c per minute
Sweden 0900 2020240 - English speaking 4 SEK per minute
Switzerland 0900 808 001 - German speaking 0.64 CHF per minute
Norway 820 00 720 - English speaking 4.03 NOK per minute
Finland 0600 16010 - English speaking 50c per minute
Poland 0300 303033 2.06 PLN per minute
Rest of the World +353 1 249 7791 - English speaking
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Home Page Analysis
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RyanAir.com Home Page Analysis Summary
Titles & Headings
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Search Engine Friendliness
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The title of a web page appears in search results as the link to that page. Learn more ...
The title of a web page appears as a clickable link in search results and bookmarks. A descriptive, compelling home page title with relevant keywords can increase the number of people visiting the site.
Search engines view the text of the title tag as a strong indication of what the page is about. Accurate keywords in the title tag can help the page rank better in search results.
A title tag should have fewer than 70 characters, including spaces. Major search engines won't display more than that.
The title tag of your home page (and any other page on your site) should not contain the site’s domain name or URL. These will appear near the title in search results, so use your 70 characters to tell people what the page is about. The title tag should not contain any HTML, because it will be displayed incorrectly or not at all.
- Good: This web page has a title tag.
- Good: The title tag is a good length.
- The title of this site's home page:
- “Cheap Flights - Book cheap flights to Europe with Ryanair”
The H1 heading is an important sentence or phrase on a web page that quickly and clearly tells people and search engines what they can expect to find there. Learn more ...
Just one H1
In most cases, a web page should have just one H1 heading. Using multiple H1 headings is okay if that is a logical way to organize the page, but they should be used sparingly. That’s because search engines can view multiple H1 headings as an attempt to signal that all the content on a page is equally important, a tactic that’s seen as an attempt to game the search engine algorithms.
Search engines look for an H1 heading to determine what a page is about. Human visitors do, too.
Content and placement
The H1 heading appears on the web page itself, unlike the page title, which people will see mostly in search results.
The H1 tag (which contains the H1 heading) is usually listed first among the other heading tags for a page. None of the major search engines, however, will penalize a site for listing H2 through H6 tags ahead of the H1 tag.
- Problem: This web page does not have an H1 heading. It should have one.
RyanAir.com in search results
You can see below how most search engines will display this site's home page in search results. The title is used as the link to the page, and the meta description appears below the title.
Cheap flights to Europe with Ryanair. Book cheap flights to over 150 destinations. Save on airline tickets, airfare and travel deals.
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Website owners usually use robots.txt to let search engines know which pages or sections of their site shouldn't be indexed for example, web contact forms, print versions of web pages and other content that's duplicated elsewhere on the site. Robots.txt can also be used to request that specific robots not index a site. For more information, read How To Use Robots.txt.
Search engine robots
You'll need to know the names of specific search engine robots - or "bots" – if you’re going to exclude any or all of them from any part of your site.
- Google’s bot is called Googlebot. Google is the world’s largest search engine, and is where many people discover new websites.
- Bing’s bot is called msnbot. Bing also provides search results to people using Yahoo to search the Web. Together, Bing and Yahoo are the second largest search resource, after Google.
- Baidu’s bot is called Baiduspider. Baidu is a major search engine in China, and the number of people using it is increasing rapidly.
- AboutUs.org’s bot is called AboutUsBot. To create a Site Report, AboutUs uses crawling technology that’s similar to what search engines use.
- Good: This website’s robots.txt file is not blocking major search engines from crawling its pages. Your website can appear in any engine’s search results.
This website can live at www.RyanAir.com or RyanAir.com. It's best for your site's visibility to live at just one URL, or web address. You'll want to create a 301 redirect to the URL you choose from the other URL. Learn more ...
Choose one or the other
If the same web page exists at two different URLs, people can choose to link to one or the other. Links from other sites to your website are valuable — they tell search engines that your site is important to people. By splitting valuable links between two identical pages, you're diluting the power of those links to help a page rank higher in search results.
Learn more about why you should have just one home page: Read Twin Home Pages: Classic SEO Mistake
- Problem: Both RyanAir.com and www.RyanAir.com are redirecting to different locations.
Search Engine Visibility
Check this site's prominence around the web and in major search engines.
Date Last Crawled
|value for Google||Jul 28, 2011|
|value for Bing||Not Available|
Check this site's presence on news sharing and community sites.
Social Media Visibility
|value for Digg||19|
|value for Dmoz||12|
|value for Google Groups||186,000|
|value for Yahoo Answers||134|
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Domains that redirect to the home page of RyanAir.com
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