SimPli.com A gift shopping website

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Simpli.com

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Our History

Simpli was founded in 1999 by a group of graduate students and professors in the Cognitive Science and Linguistics Department at Brown University in Providence, RI. Their purpose was to improve the Internet search experience by closing the gap between the user intention as expressed in the initial search query and the results presented by the search engine. Approaching the problem from a linguistic and cognitive science perspective, the Simpli team developed an extensive proprietary knowledge base that created relationships between words and concepts and among words. The initial prototype became the basis for the Simpli technology, which was successfully deployed in 2000. In late 2000, Netzero (NASDAQ: UNTD), the free ISP based in Westlake Village, CA, acquired Simpli and deployed its technology to categorize web pages by user intent, enabling an early form of contextual targeting for banner advertising. In April 2002, Search123, a pay-per-click search engine also based in Westlake Village, CA, acquired Simpli from Netzero with the purpose of deploying a better methodology for refining queries and mapping users with the right search results. Since being acquired by ValueClick, Inc. (NASDAQ: VCLK) in May 2003, the Search123 team has been working on improving the overall search experience on Simpli by leveraging a highly scalable meta-engine platform that draws search results from the best paid and organic search engines on the Web and integrating the next generation of Simpli’s technology.

Our Mission

Our mission is to provide users with a single platform to query the Web’s best search engines and other sources of content and to present the results most relevant to each user in a simple and uncluttered results page. In addition to providing users with enhanced meta-search technology, Simpli will integrate, over time, the product offerings of other ValueClick divisions.

Our Company

Simpli is the flagship search engine product of ValueClick Search, a division of ValueClick, Inc. (NASDAQ: VCLK), based in Westlake, CA with offices throughout the United States and Europe. ValueClick is an integrated online marketing and web technology company that includes an affiliate marketing division (Commission Junction), technology division (MediaPlex), and media division (ValueClick Media, Fastclick, WebClients, PriceRunner, ValueClick Search and HiSpeed Media).