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The Simpsons Channel | Your Source For Simpsons News
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In the months before 20th Century Fox launches its big-screen version of "The Simpsons" next year, parent company News Corp. plans to muster every part of its entertainment empire to promote the film, president and chief operating officer Peter Chernin said Tuesday.
In so doing, News Corp. will maximize the marketing muscle of its various divisions while allowing them to benefit from the halo effect of the popular cartoon franchise, Chernin explained.
Chernin said News Corp. held a three-hour meeting last week with about 40 executives from across the company to discuss broader strategies related to the film's release. By looking for synergies within the company, Chernin told investors that News Corp. could win several hundred million dollars in incremental revenue from the "Simpsons" film during the next couple of years.
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