Difference between revisions of "Learn/Tips-for-Sending-Email-Newsletters"

Newsletters are good business              
By Kristina Weis
email or post a comment for me

Email marketing and newsletters can be a powerful way to touch your customers on a regular basis, and hopefully bring them back for more. Sending emails is pretty cheap.

While social media is becoming more prominent in this space, emails are still important and they can reach a different demographic.

You can choose a provider that does much of the work for you or one that gives you a good do-it-yourself platform.

• MailChimp.com (visit) - This is the tool that I use here at AboutUs.org to send our newsletters. I like its friendly interface and options to customize my own email template. It also has simple A/B testing so you can see which subject line works best, etc. and make your campaigns more effective. MailChimp is a good option if you're comfortable enough to poke around and build your own email (they do have lots of help pages), or if a simple pre-made template is fine. This isn't a provider that will do the work for you, or hold your hand over the phone. If MailChimp sounds good you can sign up here. This person and this person also like MailChimp.
• {{{2}}} (visit) - GetSatisfaction.com uses these guys to send their newsletters, so they probably like it.
• {{{2}}} (visit) - This is a popular provider that seems be used by larger businesses looking for a comprehensive service that is less do-it-yourself. AboutUs.org's UX Designer has heard good things from ConstantContact clients.
• {{{2}}} (visit) - They have at least two big fans.
• MyEmma.com
• StrongMail.com http://twitter.com/tedder42/status/9957072484
• VerticalResponse.com
• iContact.com
• InfusionSoft.com
• SubscriberMail.com
• Swiftpage.com
• Phplist.com