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SEOmoz in the Press:
"If search-engine rankings are supposed to represent a kind of democracy—a reflection of what Internet users collectively think is most useful—then search-engine optimizers like Fishkin are the Web's lobbyists."
"Rand Fishkin, chief executive of a Seattle-based search consultancy called SEOmoz, said he focuses on getting editorial links for his clients, partly by creating feature articles that Web publishers will link to: "We call it link-baiting. The idea is to attract a lot of natural links."
"If you are intending to build a profile online, a website alone won't cut it anymore," says Rand Fishkin, CEO of website consulting firm SEOmoz."
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- Alexa: Seomoz.org
- You Don't Own Your Brand Online...But You Can Own the Search Results blog post on SEOmoz.org by Glen Allsopp highlighting AboutUs.org