User:Martin Laetsch
Current Role
VP of Sales and Marketing for AboutUs
Bio
A seasoned search marketing industry expert and thought leader with over ten years experience developing and running search programs at global enterprises. I initially built one of the most robust global search marketing organizations while at Intel, and over the last 2 years have helped Fortune 500 companies across verticals such as Tech, CPG, Travel, Manufacturing, and Media build world-class search marketing programs.
I am well known and respected in the search industry and am often called on to speak at industry events or provide analysis on industry topics. I have keynoted conferences for Google and several Fortune 50 companies, am frequently quoted in industry publications, and frequently speak at major search conferences like Search Engine Strategies and SMX. I was on the Board of Advisors of SEMPO, the Search Engine Marketing Professional Organization, and was a founding member of the Google Technology Leadership Council, a group dedicated to developing best practices for technology search marketers.
Specialties
SEO & Paid Search for large, multi-national companies; centralizing search marketing programs across business units, geo's, brands, etc.
Past Experience
- Sr. Director of Search Strategy, Covario
- December 2006 — February 2009 (2 years 3 months)
- Manager, Worldwide Search, Intel Corporation
- August 1996 — October 2006 (10 years 3 months)
Contact
- 107 SE Washington Street
- Suite 520
- Portland, OR 97214
