Baidu.com is the leading Chinese-language search engine edit this microsummary

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edit Baidu.com

Baidu(ray) is a Chinese-language based search engine. In addition to being the leading Chinese-language search engine, Baidu is the fourth most popular website in the world (according to Alexa rankings on 20 September 2006), falling short of rival companies Yahoo!, MSN and Google.

edit Description

Beyond being a simple search engine site, Baidu -- like it's competitors -- has expanded its reach into other services, centered around their search engine, establishing themselves as a major player in the growing internet and technology field in Beijing, China and the world.

According to a recent article in the New York Times (17 September 2006), "Because China is the world's fastest-growing major economy, analysts consider it the next great Internet battleground, with Baidu uniquely positioned to prosper from that competition."

To that extent, the company launched Baidu Space -- a blogging site -- in July 2006, capitalizing on estimates showing nearly 60 million Chinese language bloggers by the end of 2006 and 100 million by 2007. With 15% of all blogs in the world written in Chinese (compared to 30% in English), Baidu hopes that this service, in addition to their Google-like click through advertising program is but a step towards their goals.

Among the other products offered by Baidu are:

  • A Q&A service
  • Weather
  • Discussion groups
  • An encyclopedia
  • A subscription-based service that supports movie downloads
  • Maps

Baidu's success has come with some criticism. They've taken some flak over their MP3 downloading service, which until a year ago allowed users to download third-party MP3s directly from the search results in Baidu. (This was changed in an attempt at a compromise with the music publishers over issue.)

Beyond the criticism is the numbers though. Since it's inception in 1999, Baidu has a market value of $3 billion and is the fourth-most trafficked website in the world. They recently announced an open source software development collaboration with the Chinese government's Ministry of Information Industry Software and Integrated Circuit Promotion Center, further entrenching themselves in the Chinese technology market.

edit About the Name

Excerpted from the website:

Many people have asked about the meaning of our name. "Baidu" was inspired by a poem written more than 800 years ago during the Song Dynasty. The poem compares the search for a retreating beauty amid chaotic glamour with the search for one's dream while confronted by life's many obstacles. "...hundreds and thousands of times, for her I searched in chaos, suddenly, I turned by chance, to where the lights were waning, and there she stood." Baidu, whose literal meaning is hundreds of times, represents persistent search for the ideal.

edit Further Readings

More information about Baidu in the news and on the internet:

Alexa rankings and information for Baidu
Baidu product listing
New York Times: The Rise of Baidu (That's Chinese for Google) (17 September 2006)
(CNET News: Alternate Link)
Tech News World: Baidu Tests Open Source Waters (13 September 2006)
China Daily: China's Baidu to offer blog service (29 June 2006)
Gotowow (29 June 2006)
BBC News: Google offloads Baidu investment (23 June 2006)
The China Daily: Baidu removes free music download links (25 October 2005)
USA Today: Baidu facing the music over MP3 function (2 October 2005)

edit Languages

中文 (Chinese)

edit Address

The Ideal International Bldg, 12th floor
Beijing 100080 CHINA

edit Contact

Baidu.com, Robin Li
+86 1082607100

edit Related Domains

edit External Links


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Baidu.com Home Page Analysis Summary

Titles & Headings The title and headings on the home page tell people and search engines what a website is about.
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Links & Images Relevant links to other sites are good for people and search engines. Images on a web page should be described for visually impaired visitors and search engines.
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Title

The title of a web page appears in search results as the link to that page. Learn more ...

Purpose

The title of a web page appears as a clickable link in search results and bookmarks. A descriptive, compelling home page title with relevant keywords can increase the number of people visiting the site.

Search Engines

Search engines view the text of the title tag as a strong indication of what the page is about. Accurate keywords in the title tag can help the page rank better in search results.

Length

A title tag should have fewer than 70 characters, including spaces. Major search engines won't display more than that.

Content

The title tag of your home page (and any other page on your site) should not contain the site’s domain name or URL. These will appear near the title in search results, so use your 70 characters to tell people what the page is about. The title tag should not contain any HTML, because it will be displayed incorrectly or not at all.

  • Problem: This web page does not have a title tag.

Meta Description

Search engines often use the meta description of a web page to describe it in search results. Learn more ...

Purpose

The meta description tells searchers what a web page is about. It is often displayed below the title in search results, and helps people decide if they want to visit that website.

Length

Search engines will read 200 to 250 characters, but usually display only 150, including spaces. The first 150 characters of the meta description should contain the most important keywords for that web page. Using fewer than 50 characters could mean you’re not saying enough about the page.

Content

The meta description should be engaging, and should include keywords that accurately reflect what visitors will find on the web page. The keywords should be the same ones that a site's potential customers are using to search. Include a site’s location if it is important.

  • Problem: The meta description is either empty or missing entirely.

H1 Headings

The H1 heading is an important sentence or phrase on a web page that quickly and clearly tells people and search engines what they can expect to find there. Learn more ...

Just one H1

In most cases, a web page should have just one H1 heading. Using multiple H1 headings is okay if that is a logical way to organize the page, but they should be used sparingly. That’s because search engines can view multiple H1 headings as an attempt to signal that all the content on a page is equally important, a tactic that’s seen as an attempt to game the search engine algorithms.

Purpose

Search engines look for an H1 heading to determine what a page is about. Human visitors do, too.

Content and placement

The H1 heading appears on the web page itself, unlike the page title, which people will see mostly in search results.

The H1 tag (which contains the H1 heading) is usually listed first among the other heading tags for a page. None of the major search engines, however, will penalize a site for listing H2 through H6 tags ahead of the H1 tag.

The H1 heading for a page should be different from its title. Each can target different important keywords for better SEO.

  • Problem: This web page does not have an H1 heading. It should have one.
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Robots

Your website's robots.txt file can tell search engines to ignore parts of your site. Learn more ...

Purpose

Website owners usually use robots.txt to let search engines know which pages or sections of their site shouldn't be indexed — for example, web contact forms, print versions of web pages and other content that's duplicated elsewhere on the site. Robots.txt can also be used to request that specific robots not index a site. For more information, read How To Use Robots.txt.

Be careful!

If you're going to use robots.txt, be careful not to accidentally exclude search engines from pages you want people to find. To learn more, read Don't Block Search Engine Crawlers.

Search engine robots

You'll need to know the names of specific search engine robots - or "bots" – if you’re going to exclude any or all of them from any part of your site.

  • Google’s bot is called Googlebot. Google is the world’s largest search engine, and is where many people discover new websites.
  • Bing’s bot is called msnbot. Bing also provides search results to people using Yahoo to search the Web. Together, Bing and Yahoo are the second largest search resource, after Google.
  • Baidu’s bot is called Baiduspider. Baidu is a major search engine in China, and the number of people using it is increasing rapidly.
  • AboutUs.org’s bot is called AboutUsBot. To create a Site Report, AboutUs uses crawling technology that’s similar to what search engines use.
  • Good: This website’s robots.txt file is not blocking major search engines from crawling its pages. Your website can appear in any engine’s search results.

Canonical Url

This website can live at www.Baidu.com or Baidu.com. It's best for your site's visibility to live at just one URL, or web address. You'll want to create a 301 redirect to the URL you choose from the other URL. Learn more ...

Choose one or the other

Whichever of these URLs you choose, make sure your website lives ONLY at that location, which is called the canonical URL for your site.

Be careful!

If you choose www.MyWebsite.com for your site, make sure people who don't type www can get to your site, too. Create a permanent 301 redirect from MyWebsite.com to www.MyWebsite.com.

If the same web page exists at two different URLs, people can choose to link to one or the other. Links from other sites to your website are valuable — they tell search engines that your site is important to people. By splitting valuable links between two identical pages, you're diluting the power of those links to help a page rank higher in search results.

Learn more about why you should have just one home page: Read Twin Home Pages: Classic SEO Mistake

  • Problem: Your website resides at both www.Baidu.com and Baidu.com. You should permanently redirect one to the other, using a 301 redirect.
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Web Presence

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Redirectory

Below we show domains that redirect to Baidu.com.

We survey every domain on the Internet ending in .com, .net, or .edu to see if any redirect to this website. Large or famous websites like Amazon.com often have many sites redirecting to them.

Domains that redirect to the home page of Baidu.com

A website owner can point one domain to the home page of another. Learn more ...

Capture visitors who type the wrong name

It can make a lot of sense to redirect a domain to an existing web page. For example, many people are likely to type wikipedia.com when they are really looking for wikipedia.org. Creating a redirect from wikipedia.com to wikipedia.org helps these people get to the site they want.

221 domains redirect to the home page of Baidu.com.

Load the remaining 201 direct redirects

Domains that redirect to a page within Baidu.com

A domain can point to any page within another website. Learn more ...

Get people to a specific web page

Creating a redirect from a simple domain name helps people find an existing web page that has a long, hard-to-remember URL. For example firefox.com redirects to http://www.mozilla.com/en-US/firefox/.

15 domains redirect to a page within Baidu.com.
js066.com
redirects to: http://baidu.com/?null
js080.com
redirects to: http://baidu.com/?null
ghaozi.com
redirects to: http://baidu.com/index.php?tn=yinjiehao
shanghaimy.com
redirects to: http://baidu.com/?tn=yagas
love21cn.com
redirects to: http://baidu.com/s?wd=%CA%C0%BC%CD%BC%D1%D4%B5&oq=shiji&rsp=0&f=3&sugT=1887
love21cn.net
redirects to: http://baidu.com/s?wd=%CA%C0%BC%CD%BC%D1%D4%B5&oq=shiji&rsp=0&f=3&sugT=1887
trym8.com
redirects to: http://baidu.com/s?wd=%CA%C0%BC%CD%BC%D1%D4%B5&oq=shiji&rsp=0&f=3&sugT=1887
uuzone.com
redirects to: http://baidu.com/s?wd=%CA%C0%BC%CD%BC%D1%D4%B5&oq=shiji&rsp=0&f=3&sugT=1887
xn--vhqs96arvz7vt.com
redirects to: http://baidu.com/s?wd=%CA%C0%BC%CD%BC%D1%D4%B5&oq=shiji&rsp=0&f=3&sugT=1887
youhaojinlv.com
redirects to: http://baidu.com/s?wd=%CA%C0%BC%CD%BC%D1%D4%B5&oq=shiji&rsp=0&f=3&sugT=1887
zhaoduixiang.net
redirects to: http://baidu.com/s?wd=%CA%C0%BC%CD%BC%D1%D4%B5&oq=shiji&rsp=0&f=3&sugT=1887
qqcee.com
redirects to: http://baidu.com/s?wd=QQMCC%C2%DB%CC%B3+ANNQQ%C2%DB%CC%B3
yh367.com
redirects to: http://baidu.com/index.php?tn=lin7163862_dg
monbrcv.com
redirects to: http://baidu.com/s?bs=%CD%F2%CD%F8%D3%F2%C3%FB%D7%AA%B7%A2&f=8&wd=%CD%F2%CD%F8%D3%F2%C3%FB%D7%AA%B7%A2%B6%E0%BE%C3%C4%DC%BA%C3
jtnet8.com
redirects to: http://baidu.com/index.php?tn=czpc8_pg
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