VideoLane.com

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When it comes to digital film and videography, Adrian Lee's passion and enthusiasm for the craft belies his soft-spoken and unassuming demeanour. Liew Shin Dee speaks to this motion-picture aficionado to find out what makes his wedding videos such a hit among couples.

The creative force behind Adrian Video Image, Adrian Lee has been involved in the business of capturing weddings on film and video since 1998. However, he has been interested in all things audio-visual since he first started out as an electronics technician dealing with hardware such as television and computer desktops. He branched into his current vocation of overseeing video productions and converting VHS content to VCD after a brief stint in marketing.

Despite his training as an engineer and his technical know-how, his main passion lies firmly in the creative aspect, especially in working with his newlywed clients in coming up with the right concept and immortalising those precious moments on video. While speaking to him in the cosy confines of his Kim Seng Road studio, he gave me some insight into his work process. "When potential clients approach me to help them put together a wedding video, I will first show them a fixed concept or template. The template merely gives the couple an idea of what their own video will look like. After that, I try to sound them out on their impressions of the template and get their feedback." He added that if clients wanted to adopt a different approach for their video, they would work closely together to bring to fruition the precise concept and storyline the couples want. Adrian has tackled themes of all sorts in his video productions, from a Grimms' fairytale-like storyline to one based on the movie Moulin Rouge.