Difference between revisions of "Learn/Social-Media"

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     Your Business on the Social Web<br>
 
     Your Business on the Social Web<br>
 
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<p><strong>The web is more than a collection of websites.</strong> It's people talking to each other 24 hours a day, seven days a week, in endless streams of digital chat. Choose the right platform for your business -- Twitter, YouTube, a forum or a blog -- and it's like finding your target customers' favorite neighborhood bar.</p>
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<p><big><strong>The Web is more than a collection of sites.</strong><br />It's people talking to each other 24 hours a day,<br />seven days a week, in endless streams of digital chat. Choose the right platform for your business - Twitter, YouTube, a forum or a blog - and it's like finding your target customers' favorite neighborhood bar.</big></p>
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{{ArticleSummary
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| ArticleName = Get 4,000 Twitter Followers with Good Copy
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| ArticleLocation = http://www.aboutus.com/get-4000-twitter-followers-with-good-copy/
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| ArticleSummary = A milestone like 4,000 followers is achievable, no matter how big or small your business. Good copy will get you there much quicker.
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| ArticleName = When To Ignore Your Social Media Consultant
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| ArticleLocation = http://www.aboutus.com/when-to-ignore-your-social-media-consultant/
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| ArticleSummary = Hiring a social media expert doesn’t mean you have to follow every bit of their advice. Some social media consultants rely on the fact that their clients are unfamiliar with social media, and prey on this lack of knowledge by making suggestions that sound good, but really aren’t great advice.
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{{ArticleSummary
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| ArticleName = How To Get More Twitter Followers
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| ArticleLocation = http://www.aboutus.com/how-to-get-more-twitter-followers/
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| ArticleSummary = Twitter is a powerful social network for business. And the more followers you have - meaningful ones - the more exposure you will gain from tweeting.  Here are 10 tips for getting more people to click "Follow" on your Twitter account...
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| ArticleName = 5 Steps on Pinterest To Explode Your Site Traffic
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| ArticleLocation = http://www.aboutus.org/Learn/5-Steps-on-Pinterest-To-Explode-Your-Site-Traffic
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| ArticleSummary = Alaskan blogger Ana White gets more than 6,000 visits a day from Pinterest and receives over three million page views each month. She accomplished this by using just one of the five steps outlined in this article. Dive in and get more visitors to your site!
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{{ArticleSummary
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| ArticleName = Create a Personality for Your Brand on Twitter
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| ArticleLocation = http://www.aboutus.com/create-a-personality-for-your-brand-on-twitter/
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| ArticleSummary = Most people would rather feel like they’re engaging with real people than with a faceless, nameless “brand.” That’s especially true in social media, where people readily express their opinions and personalities. So, how do you stay human on Twitter?
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{{ArticleSummary
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| ArticleName = Boost SEO with Social Media
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| ArticleLocation = http://www.aboutus.com/boost-seo-with-social-media/
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| ArticleSummary = Getting mentions in social media really can boost your search engine rankings. Better yet, it's often easier for small businesses to get noticed in social than to get backlinks or overhaul their sites for SEO. 
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| ArticleName = A Facebook Landing Page Without HTML
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| ArticleLocation = http://www.aboutus.org/Learn/A-Facebook-Landing-Page-Without-HTML
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| ArticleSummary = You'd like to create a landing page for your new Facebook visitors, but you don't know HTML. Don't despair! Here's our step-by-step guide to creating a non-HTML Facebook landing page.
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{{ArticleSummary
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| ArticleName = 5 Social Media Fails
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| ArticleLocation = http://www.aboutus.com/5-social-media-fails/
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| ArticleSummary = You've set up some social media profiles, sent out a few updates, followed a handful of people...and you don't understand why there's no extra traffic to your site. Learn how to fix your fails, and enjoy social media marketing success.
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| ArticleName = Email Marketing, Meet Social Media
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| ArticleLocation = http://www.aboutus.org/Learn/Email-Marketing,-Meet-Social-Media
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| ArticleSummary = Email marketers have been scrambling to cope with the social Web - also called Web 2.0. So how should you adjust your email marketing?
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{{ArticleSummary
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| ArticleName = How To Use Twitter for SEO
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| ArticleLocation = http://www.aboutus.com/how-to-use-twitter-for-seo/
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| ArticleSummary = It's official. Google and Bing now include social signals - namely, links that get tweeted on Twitter - when determining how web pages should rank in search results. Learn how to get the best SEO value from tweeted links to your site.
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{{ArticleSummary
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| ArticleName = A Facebook Landing Page Engages New Visitors
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| ArticleLocation = http://www.aboutus.org/Learn/A-Facebook-Landing-Page-Engages-New-Visitors
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| ArticleSummary = You can – and should – create a customized landing page for first-time visitors to your Facebook page. See how different companies use landing pages to turn first-time visitors into loyal fans.
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| ArticleName = Name Your Blog
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| ArticleName = How To Create a Facebook Landing Page
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| ArticleSummary = When you tell people about your blog, you'll tell them the domain name. That domain name is the summary -- and in some cases the whole story -- of your brand's identity on the web. What looks good in the address bar? What rolls easily off the tongue? What jives with your brand, and is memorable?
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| ArticleLocation = http://www.aboutus.org/Learn/How-To-Create-a-Facebook-Landing-Page
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| ArticleSummary = These step-by-step instructions will help you create a customized Facebook landing page for your company. Introduce first-time visitors to your business and your brand.  
 
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| ArticleName = Boost Your Business on Foursquare and the Rest
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| ArticleName = 6 Simple Facebook Page Tricks
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| ArticleSummary = People who use location-based networks like Brightkite, Foursquare, Gowalla, Loopt and MyTown are telling their friends not only what they’re doing right now, but where they’re doing it: at the local sandwich shop, car wash or rock-climbing gym. It’s a rich, real-time experience for the people who enjoy sharing on the fly, and for their friends. It’s also a rich, real-time opportunity for the enterprising business owner.
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| ArticleLocation = http://www.aboutus.com/6-simple-facebook-page-tricks/
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| ArticleSummary = Tackling your business’s Facebook page can be overwhelming. Here are six easy and quick things you can do to make your brand’s presence on Facebook more effective.
 
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{{ArticleSummary
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| ArticleName = Business Blog 101
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| ArticleName = Find and Market Prospects on the Social Web
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| ArticleSummary = A blog can help you rev up your business. But it can also backfire, unless you use it in a way that makes sense for you and the folks who keep your wheels on the road.
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| ArticleLocation = http://www.aboutus.org/Learn/Find-and-Market-Prospects-on-the-Social-Web
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| ArticleSummary = The new clients you’d most like to reach are inundated with ads and calls to action all day long. How are you going to break through and get their attention? If you can afford to outspend your competitors in search engine marketing, then happy hunting. But if every dollar needs to count, you need to get creative and be direct.
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Think of a weblog as an alternative vehicle for conveying information, apart from your website.
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{{ArticleSummary
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| ArticleName = Find an Expert on the Social Web
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| ArticleLocation = http://www.aboutus.org/Learn/Find-an-Expert-on-the-Social-Web
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| ArticleSummary = It’s time already. You need to hire an outside expert - in fact, you needed one last week. Maybe it’s a web designer who really knows usability, or a human-resources development consultant, or perhaps a public relations and marketing firm. Most business people automatically turn to their business network to find the expert they need. But you may need expertise that no one else in your network has hired lately.
 
}}
 
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{{ArticleSummary
 
{{ArticleSummary
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| ArticleName = Using Facebook and Twitter for Your Business
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| ArticleName = Track Your Social Presence
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| ArticleSummary = Social sites like Twitter and Facebook can feel overwhelming, but they can be relatively simple, powerful and inexpensive ways to promote your business, and engage your current and future customers.
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| ArticleLocation = http://www.aboutus.org/Learn/Track-Your-Social-Presence
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| ArticleSummary = Every online marketing advice site is telling you to get active on Twitter, Facebook and other social sites. It's great advice, but there's one big problem: How do you track all this activity? Fortunately, people with deep experience in social media marketing have picked through the myriad tools available for tracking your social reach. We offer a list of recommended tools to help you get started - many of them free.
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Social media marketing increases in importance as more people jump into social networks. Facebook is the second most-visited site on the web, with a member count that's higher than the population of the United States.
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{{ArticleSummary
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| ArticleName = Online Marketing is the New Marketing
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| ArticleLocation = http://www.aboutus.org/Learn/Online-Marketing-is-the-New-Marketing
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| ArticleSummary = Traditional “push” marketing methods – television commercials, billboards, magazine ads and spam e-mails – try to divert our attention from things that interest us. This form of marketing has become a sophisticated science, with experts ready and able to tell us where and when to place our ads.
 
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{{ArticleSummary
 
{{ArticleSummary
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| ArticleName = Asylum for Facebook Refugees
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| ArticleName = Boost Your Business on Foursquare and the Rest
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| ArticleSummary = Worried because your favorite music site is recommending songs your Facebook friends like -- and you didn't even tell Pandora.com you're on Facebook?
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| ArticleLocation = http://www.aboutus.org/Learn/Boost-Your-Business-on-Foursquare-and-the-Rest
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| ArticleSummary = People who use location-based networks like Brightkite, Foursquare, Gowalla, Loopt and MyTown are telling their friends not only what they’re doing right now, but where they’re doing it: at the local sandwich shop, car wash or rock-climbing gym. It’s a rich, real-time experience for the people who enjoy sharing on the fly, and for their friends. It’s also a rich, real-time opportunity for the enterprising business owner.
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}}
  
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You aren't alone. Lots of people worry about what social networking sites are doing with their personal data. Fortunately, some of these people are software developers who can do something about it. Read on to learn about social sites where you can control your own information.
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{{ArticleSummary
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| ArticleName = Getting Started With Facebook For Your Business
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| ArticleLocation = http://www.aboutus.org/Learn/Getting-Started-With-Facebook-For-Your-Business
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| ArticleSummary = Adding Facebook and other social media to your business' marketing strategy is great because they're free, reasonably easy to use, and not too time consuming. They can be simple and effective ways to promote your business, engage your current customers and win new ones.  
 
}}
 
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{{ArticleSummary
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| ArticleName = Use Twitter to Engage and Build Your Base
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| ArticleLocation = http://www.aboutus.org/Learn/Use-Twitter-To-Engage-Your-Customers
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| ArticleSummary = Many business owners are adding [[Twitter]] (and other social media sites like [[Facebook]]) to their marketing toolkits because they are free, reasonably easy to learn, and don't require much time. Twitter can be a simple and effective social outlet to get your message out, engage with your customers, and build your brand.
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Latest revision as of 19:14, 11 November 2013

Your Business on the Social Web

The Web is more than a collection of sites.
It's people talking to each other 24 hours a day,
seven days a week, in endless streams of digital chat. Choose the right platform for your business - Twitter, YouTube, a forum or a blog - and it's like finding your target customers' favorite neighborhood bar.

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