Difference between revisions of "Learn/What-to-Do-If-Your-Content-is-Stolen"

Revision as of 02:36, 11 November 2010

Learn

     
 By Kristina Weis on November 11, 2010

About the Author

Kristina Weis
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My Website:
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Kristina Weis is a community manager for AboutUs.org who talks with a lot of website owners who are trying to promote their business online. read more

You've spent months or years building your website and its content, and you're proud of it. One day you find that some thrown-together website has copied your content and tried to pass it off as its own work.

This is incredibly frustrating. Worse, your site can be punished if search engines decide that your site is the one hosting the duplicate content - not the other site. Search engines don't like duplicate content, and they downgrade it in search results.

The other site is also getting of the traffic that's rightfully yours. Maddening, no?

Here at AboutUs.org, our content was recently lifted and republished on another website without any attribution. I want to share what we've learned, so you can deal with any site that steals your content.

How can I find out if someone takes my content?

It's a great idea to track people who are talking about you. You can set up a Google Alert for your business name, your website name, and for the titles of important pieces of content on your site. Once you've done this, you will get an email when a word or phrase for which you've created an alert shows up on the web.

This is how we [discovered] that Ispey.com had lifted one of the articles from our Learn section.

We also use other tools to actively track what people are saying about us on the web. You should do this, too. Beyond keeping an eye out for foul play, it's a great way to help manage your online reputation and find opportunities to engage with your audiences.

Can I Prevent My Content from Being Lifted?

Not really. You can try to keep bad actors out of your site, but the tools to do this are really gentlemen's agreements -- and bad actors don't usually honor these.

You can give it a try, though. The robots.txt file on your website lets you request that certain bots or spiders not crawl your site. You can tell search engine spiders it's okay to crawl your site, and ask all other bots not to.

Here's where the gentlemen's agreement comes in. Robots.txt is code that courteous websites and bots respect. But any website that would send out bots to grab content, and then republish that content without attribution, is unlikely to respect your robots.txt code.

There's one more thing to keep in mind. Disallowing all bots other than search engine bots can be risky for your online visibility. Sometimes search engines change the names of their bots, and you would have no way of knowing that unless you're trolling the SEO blogs like a crazy person. If you don't change the names of the bots you're allowing, you could end up banning search engines from your site - and you wouldn't know it until your traffic plummets.

So Your Content Has Been Copied. What Can You Do?

• Contact the site and ask nicely - but firmly - for attribution or removal

Look for contact information on the website itself. If that doesn't work, check the site's WhoIs record on a site like {{{2}}} (visit). The WhoIs record will tell you either who owns the site or who registered it, or both.

If you can't get in touch with the website owner, or if the responsible person doesn't respond appropriately, you'll need to complain to a higher authority.

• Talk to the people that control their website

Contact the website's registrar or hosting company to let them know what this site has done. Explain that the owner hasn't responded to your polite request.

• Report the duplicate content to Google
  • If you are confident that you have a copyright case, you can report the copyright infringement to Google. Be warned: Google can take a while to determine whether copyright has been violated and take action. If you lose, you'll be responsible for the legal fees.
  • If a site is violating a law other than copyright, you can submit a legal removal request. This applies "if you have a court order establishing that a site is in violation of the law, or if you have identified a clear case of a legal violation for which Google has a removal responsibility," according to Google.
  • You can also try reporting spam to Google. In the case of someone copying your content without attribution, there is a check box option for "duplicate site or pages" that may apply. Note: Not all spam reports are read, and Google is generally looking for and focusing their action on larger offenders so that they will have the biggest impact on improving search.

• Shine a light on them
  • Let everyone know what happened to you, and about the site that scraped your content. Say something that publicly visible like on Twitter or your blog.
  • Make sure the site's online reputation reflects their bad behavior. Give them a red rating and descriptive comment on {{{2}}} (visit), and try other consumer sounding board sites like ComplaintsBoard.com, RipoffReport.com, SiteJabber.com, etc.

The Internet Thrives on Trust

We love the openness, vibrancy and ever-changing nature of the web. We love sharing content - in fact, all our content is available under open license, so long as you attribute it to us and include a link back to our site.

Bad actors who take content and fail to attribute break the trust that makes the web a great place to converse, learn and share. Make sure you help by calling people on their bad behavior, and publicizing it. Don't forget to praise people who do great things on the web, too.